A British casual wear brand with a highly visible logo (the laurel), Fred Perry has had enduring appeal amongst youth subcultures since the 1960s. Tennis legend Fred Perry created the sweatband in the 1940’s, and proceeded to design well-fitting tennis clothing which became immediately popular with top players. The brand evolved from the initial sports clothing and became popular with various youth subcultures. The famous Fred Perry shirt is a design classic and has helped to maintain the visibility and popularity of the brand. The designs today still feature the trademark laurel leaf stitched logo. There are knitwear, footwear, accessories, and outerwear ranges for both men and women. The label is available in sports and other retail stores worldwide.